Who: Nelson Mandela’s 46664 in collaboration with Cape Town-based Seardel Investment Corporation Limited.
What: 46664 Global Fashion Brand Launch
When: Starting August 2011
Where: Johannesburg, South Africa
“46664 has evolved to become much more than a global HIV/AIDS awareness and prevention campaign…The work of the organisation encompasses Mr Mandela’s humanitarian legacy as well as confronting and inspiring action to address the broader social injustices in our society. To do this effectively, 46664 needs reliable and sustainable income streams, something we believe the 46664 Apparel can significantly contribute to…The legacy of Nelson Mandela is powerful enough to stand on its own. You can change the world and your community one step at a time. Wearing [the 46664 brand] is part of a movement for good.”
- 46664 board member, Achmat Dangor,
(The Nelson Mandela Foundation in Johannesburg.)
The first apparel to be issued by the brand is expected to hit shops exclusively in South Africa starting in August 2011 and the rest of the world in 2012.
For more information please visit 46664.com