Archive for June 22nd, 2012

June 22, 2012

YSL Reboot: Yves Saint Laurent to Become Saint Laurent Paris

Credit: Pretaporter

Yves Saint Laurent, the founding father of the renowned fashion house of the same name died in 2008 and now the powers that remain at the helm of the brand have announced that YSL will soon be known simply as SLP, Saint Laurent Paris. This is a very bold and not to mention risky move, changing the name of a successfully established and legendary brand.

What do you think?


Photo Credit: Pretaporter

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